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The Maverick Effect

The Maverick Effect

4.25 out of 5 based on 4 customer ratings
(4 customer reviews)

$14.95 $10.47


by George Verdolaga

In business guru George Verdolaga’s new guide to tackling life and business head on, he brings the focus onto people who embody the characteristics of a maverick. Mavericks are the change-makers and ground-breakers who set the trends that hipsters follow. As the business world continues to change, those who identify as outsiders can provide unique and invaluable perspectives, and with the right confidence can become innovative mavericks themselves.

The Maverick Effect uses relatable and real-life examples to evaluate the traits, practices, and routines that make mavericks successful. Verdolaga provides comprehensible how-to advice, paving the path for anyone who has the drive to embrace the lifestyle of a maverick.

Set yourself apart from the herd. Take the initiative, give back to your community, be different: and others will follow.

Book Information

Book Information

Edition Paperback
ISBN 978-1-987857-27-6
Book Size 6X9
Number of pages 246
Published Date 09-2015

Reviews (4)

4 reviews for The Maverick Effect

  1. 4 out of 5


    Have you ever wondered what makes you different from others? Why you’ve always had the urge to “go against the herd”? Why the “popular” kids who snubbed you in school seem to go nowhere after graduation, while you still have an urge to accomplish something great, no matter what it takes? It may be the Maverick Effect , an intriguing theory conceived by entrepreneur and self-styled maverick George Verdolaga.

    Verdolaga makes an important distinction between “mavericks” and “hipsters.” Hipsters look cool, revel in their popularity, but fade out fast—because they are really only followers, chasing the latest trends in fashion or tech. Mavericks are the ones who actually establish those trends.

    People with maverick personalities may have a hard time at first, driven by weird artistic and intellectual interests that set them uncomfortably apart. However, they are the real winners, Verdolaga asserts, once they realize their true potential, “finding their way over, around or under” the barriers that society has put in their path.

    The author gives many pertinent examples of the maverick effect among unusual people throughout history: Pythagoras, Caravaggio, even Jesus, were ahead of the curve, misunderstood and scorned by the conventional thinkers of their day. J. K. Rowling was a divorced single mom living on welfare when she conceptualized Harry Potter and his magical universe. Steve Jobs, Bill Gates, Steven Spielberg, all were considered nerds when they were young.

    People destined for maverick greatness never say, “I give up,” “It’s too hard,” or “I’m too busy.” They aren’t distracted by what the crowd wants, but rather, “fearlessly embrace challenges and become the catalysts that spearhead the new initiative for change.”

    This motivational guide is organized with business-like competence by someone who has “walked the walk”—Verdolaga left the family business his parents had built for him, choosing instead to carve out his own highly lucrative path through the corporate world.

    He offers sound, step-by-step advice for those willing to break out of their comfort zone every single day to promote their groundbreaking ideas. He sets forth, with numerous case studies and a lengthy bibliography, the skills needed to manifest the maverick effect: “overnight success” can take years, so persistence is essential, along with training in public speaking to convince others of the feasibility of one’s projects.

    Words of wisdom from a successful pacesetter, The Maverick Effect will inspire the hidden innovators among us to invent, initiate, and innovate.

    – Chanticleer Book Reviews

  2. 4 out of 5


    A pep rally for those itching to breakaway from any doubts about going their own way. Verdolaga persuasively builds his case and weans the follower from the timid through the first six chapters, backing up his encouragement with a host of inspiring examples of those who have overcome their own inertia as well as stepped aside the comfort of the status quo and taunts of naysayers. In the last three chapters Verdolaga cuts to the chase with practical instruction on being and creating your own maverick effect. Lots of helpful counsel here. Could be likened to a how to for Don Miguel Ruiz’s “The Four Agreements”

    – Robin Dyke, Goodreads Reviewer

  3. 5 out of 5


    Informative and inspirational, this book is a must-read for anyone who has ever doubted the way they “fit” into society. Very often it’s our individual differences that make us stand out most effectively, and Mr. Verdolaga makes the strong case for embracing and loving our own unique qualities, even if at first glance they set us apart from regular society. It is what makes us each different that makes us strong and successful.

    – Bennett Coles, Publisher

  4. 4 out of 5


    This is a book that takes a strait look at life and helps you become the best you can be at it! He makes some very valid observations.

    – Yuan Jur, Goodreads Reviewer

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